When Ericsson made the decision not to participate in Mobile World Congress 2020, the message they had prepared still needed to reach its audience. LIVELY Worldwide took on the brief to deliver what Ericsson had originally planned to present to which we were brought in alongside them to support their delivery.

Our role was post production across the full two hour broadcast including Editing, animation, motion design, colour and audio. The window from brief to broadcast was short and we were required to assemble the team covering every discipline within the strict time available. With this job also occurring through the Covid-19 Pandemic, this added an extra layer of consideration and contingencies to our workflow. 

The content provided to us had been filmed across multiple locations worldwide. Our responsibility was to take that footage and shape it into a coherent, professional broadcast that reflected Ericsson's creative vision. With the production partners also working remotely globally, managing the ingest and organisation of that footage ran alongside the post production itself. Keeping the pipeline moving across the different time zones and setups required clear coordination throughout, especially within a pandemic. Despite these circumstances, the broadcast was delivered on time and the creative vision was met in full.

Agency: Lively Worldwide