In 2016, we were brought in by INCA to deliver animation content for the screens across The British Fashion Awards. The technical challenge was creating content designed to work across both LED and projection simultaneously, with the two sitting side by side. Getting the visual output to read consistently across two different display technologies, within the same environment, required careful consideration at every stage of the design and production process. Working alongside creative directors Patrick Kinmonth and Antonio Manfreda, we assembled a handpicked team to display their vision for the show. From inception through to onsite delivery we were involved throughout, collaborating closely with the lead creative team across various locations to keep the process moving and the vision on track. The response on the night and the reception that followed on social media reflected our expertise and artistic wizardry. We were thrilled to see a positive response, with our work regarded as “best to date” and “a masterclass in design”. This is testament to our team, the creative directors we worked alongside and the collaborative process that brought it all together.

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Agency: INCA