Andre Lacroix’s commendable career was highlighted once again in his new book release, “Leadership With Soul”. We entered this project in pre-production to assist with assets, logistics and accompanied the project to delivery. Because of our reputation with LED Screen Work and the challenges it poses, MV was a natural fit for the deliverables - brought in by recommendation based on our capabilities within this remit.

The client had specific creative requirements for the LED design work, with key collaborators operating across different time zones. One challenge we overcame was facilitating LED design work across the world, live. We mitigated this barrier by providing bespoke care across the entirety of the shoot, staying present and responsive throughout to ensure the client had comprehensive support at every stage, regardless of the hour. Our goal from there was to take the raw footage and transform it into a promotional video that could live across social media and beyond. Shot in October 2024, the content was built to stay relevant and it's still being used well into 2026.

Agency: Crescendo